Speaker 05 of 12
PMF 2026Talk
Ania Szostek
Head of ProductZalando
- On stage
- 11:15– 11:45
- 30 min
- Date
- 27 November 2026
- Stage
- Stage 2
- Level 1
- Format
- Talk
The talk
The Unglamorous Reality of AI at Scale. Lessons from the Zalando Assistant.
The industry has moved past the AI novelty phase, but many teams are still just bolting AI onto legacy features. Building true AI-first products means completely rewiring traditional development. This talk cuts through the hype to share the unglamorous realities of shipping AI at scale.
Join me for a behind-the-scenes look at how we built the Zalando AI Assistant. I’ll share our real-world failures, what actually worked, and how we manage the unpredictable nature of AI development.
The speaker
Background
Anna is a Product Leader at Zalando, focused on developing AI-first product experiences like the Zalando Assistant. She has a proven track record of taking complex, 0-to-1 concepts and turning them into scalable products. Before joining Zalando, Anna drove product innovation and growth at global tech leaders, including Google and Tinder.
Be there
One day. Two stages. No filler.
27 November 2026 · Technopark Zürich. The programme is voted for by the community and curated by the board.
No booths. No sales pitches. No bullshit.