Dr. Eva-Maria Hempe

The bottleneck has moved. It used to be “can I build this?” Now it’s “should I?” Eva-Maria Hempe, who leads NVIDIA’s Public Sector business across EMEA, unpacks the choices that decide whether anything you build gets used, not the ones that make a good demo.

You’ll leave with a sharper way to spot the right problem before you’ve burned your cycles on it, a test for when your problem is parallel but you’re still solving it one step at a time, and a practical view on why modularity, open models, and portability now beat raw capability. Plus the uncomfortable part: design partners, not speed, are the best early signal you’re onto something real.

And because a great build nobody can reach still fails, she makes the case for treating go-to-market as part of the build, not an afterthought. The fastest path to your users usually runs through the ecosystem already serving them: the partners, platforms, and communities you plug into rather than the sales motion you try to invent from scratch. Ecosystem isn’t a channel you bolt on at the end. It’s a strategy you design in from day one.